Birds Eye Moves Away from Masterbrand Strategy with ‘Emotive’ New Design
Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of…
Moët & Chandon Woos Millennials with New Vintages, Packaging & Campaigns
It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey…
Ex-innocent Drinks Duo Team up with Up-and-Coming Illustrators For Brand
David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in…
Parker Williams Gets Creative for Sarson’s First Product Launch in 25 years
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker…
Gordon’s Gin Reveals New Packaging Design by Design Bridge
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for…
Weetabix Adds All-Green Traffic Lights To Its Packaging
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original…
New Trebor Mighties Pack a Bold & Minty Punch with Design by Bulletproof
Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design…
innocent Unveil Shiny New Smoothie Bottle with Same Great Taste
This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar…
JKR’s WKD Redesign Aims For “Gender Inclusive” Look & Feel
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and…
Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad
Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness…
BrandOpus Designs J.F.Rabbit’s New Vegetable Water
Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first…
Pizza Hut Kicks off American Football Season with New Flick Football Box
This NFL season, Weber Shandwick and Pizza Hut are thinking outside the box. Literally. Available from August…
M&M’s Announces Collaboration with Designer Camilla Stærk
High fashion bags of chocolate candies are coming to shelves near you! In honour of…
Pizza Hut’s Playable DJ Pizza Box Puts a New Spin on Food Promos
Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted…
Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its…
Pearlfisher Creates New Structural Packaging Design for Little Dish
As they turned ten years old, Little Dish looked to set a new standard of…