Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time.
Each of the characters chime with the flavour profile of each Fanta variant. Fanta Orange and Fanta Orange Zero bring ghoulish orange slices to a skeleton’s eyes. While for the Grape flavour a witch and a crow peck at grapes.
“Halloween is the one time of year when teens and adults have an unfettered license to have fun – from festive costumes to themed parties,” said Valencia Mitchell, brand director, Fanta. “Fanta stands for fun and variety, and our carefree, spontaneous brand personality makes Halloween the perfect time to connect with consumers and help them add a spark to this already fun holiday.”
Fanta will promote the packaging on Instagram and Facebook, and via outdoor advertising in select cities.
“He finds delightful ways of telling mini-stories within a single illustration, which made for the perfect approach for Fanta’s Halloween packaging,” added Michael Gluzman, design lead for Fanta. “We hope people enjoy the boldness of the characters with the vibrant Fanta colours and get a little surprise discovering the details in the illustrations.”
Source: The Drum