Fanta teams with TikTok in Australia for new Halloween campaign

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]

Fanta Goes ‘Too Dark’ with Halloween Snapchat-Led Campaign

Fanta Goes ‘Too Dark’ with Halloween Snapchat-Led Campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Snapchat Campaign from Fanta Transforms Teens for Halloween

Snapchat Campaign from Fanta Transforms Teens for Halloween

Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]

South East Asian Teens Get a Spooky Treat for Halloween with the Fanta Scream Machine

South East Asian Teens Get a Spooky Treat for Halloween with the Fanta Scream Machine

 Teens find themselves freaking out over a ‘haunted vending machine’ as ROYAL – globally known as FANTA – gave them an advance spooky treat for Halloween via Ogilvy. The glowing faulty vending machine offering ‘Free ROYAL’ – at the heart of Intramuros in Manila – was an interesting invitation to several group of friends […]

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

Tube Ghoul Spooks London Commuters to Promote Fanta’s Twisted Carnival

A ghoulish old lady was spotted in various commuter hotspots around London on October 4, giving commuters a rush-hour shock on their way to work. Office workers were stunned to witness the bizarre, spine-chilling scene of the sinister senior styled with prosthetic horror make up, riding the Jubilee Line train on a vintage rocking chair. […]

Fanta Gets Ghoulish with Halloween-Themed Packaging

Fanta Gets Ghoulish with Halloween-Themed Packaging

Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday. Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time. Each of the characters chime with the […]

Fanta ‘100 Ways to Play’ Campaign Engages Consumers to Revel in Their Playful Side

Fanta ‘100 Ways to Play’ Campaign Engages Consumers to Revel in Their Playful Side

Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]