Cheetos Takes First Official Online Cheetos Museum into the ‘Real World’ of Grand Central Terminal

410409Move aside, Statue of David and the Mona Lisa. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, has Birds In Paradise and Cheesemelion on display in an epic two-day art installation in New York City.

The online Cheetos Museum celebrates some of the most awe-inspiring, unique shapes found by the most creative and passionate Cheetos fans. Now, for a limited time, commuters and New York City visitors will be able to appreciate the finest pieces of Cheetos art in a pop-up exhibit at the iconic Vanderbilt Hall of Grand Central Terminal from 8:00 a.m. to 7:00 p.m. September 21-22.

More than 40 one-of-a-kind pieces will be on display at the live Cheetos Museum exhibit, including the top four finalist shapes and Chester Cheetah’s own pieces from the coveted Cheetos Museum permanent collection. The pièce de résistance of the entire Cheetos Museum collection, Hot Cheetos Cat, will also be unveiled today. It was the top entrant in the summer program, earning Victoria Prado of Corpus Christi, Texas, the $50,000 grand prize.

“The Cheetos Museum program celebrates our fans’ imaginations and, when it launched this summer, it inspired many Cheetos curators to find the most unique shapes in their Cheetos. We were blown away by the response – with more than 100,000 submissions,” said Ryan Matiyow, senior director of marketing, Frito-Lay. “Our pop-up museum gives fans the opportunity to view some of these extraordinary Cheetos shapes in person. We hope it inspires even more people to continue to showcase their creativity on” Unveils a Spooky New Contest & Exhibit

The fun of Cheetos art will continue with a new contest this Halloween season, and is highlighted in the live exhibit with a ghostly Cheetos Monsterpiece installation featuring Cheetos Bag of Bones. Fans can get in the spirit of the spooky season, creating monster combinations using the Cheetos Bag of Bones skeleton shapes of skulls, ribcages, bones and hands. A photo and story of the ghoulish works of art can be submitted for display in the Halloween exhibit at from September 20 through October 31.

Fans will have the chance to receive a variety of cash prizes and experiences, such as having their Cheetos Monsterpiece immortalized in a scary short film that will debut the week leading up to Halloween in select AMC theatres and at The fan with the most creative Cheetos Monsterpiece submission will be awarded $50,000 as the grand prize winner.

Source: PepsiCo

You must be logged in to post a comment Login