Chocolatier Gives Out Samples To Airplane Passengers With Lousy Seats

To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport.

Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on the airplane.

Those who had good seats would get a small sample of chocolate, while those who had less than ideal seats would get a larger pack, coupled with add-ones like eye masks which would make the person’s flight more comfortable.

Intriguing and fun, this chocolatier has certainly made the journey of many passengers a little bit better.

  Airplane, Airport, Anthon Berg, Bad Seats, Chocolate, Copenhagen, Feature, Food, Marketing, Promotion