Citizen Spritz announce the launch of its ready-to-drink (RTD) non-alcoholic spritzes. Following Citizen Spritz’s initial launch of full-size instant spritz mixes in bottles in early 2023, this new venture marks the brand’s entry into the burgeoning RTD market, catering to consumers seeking convenient and flavourful non-alcoholic options.
With RTDs becoming increasingly popular among consumers moderating their alcohol intake, the new RTD range from Citizen Spritz offers a refreshing alternative for those seeking balance without sacrificing taste. Designed to complement a variety of drinking occasions, these new spritzes are ready-made for outdoor celebrations and also serve as an affordable and convenient option for at-home relaxation or socialising.
In recent years, the Sober Curious movement has gained momentum as more individuals seek ways to prioritise their health and reduce the negative impact of alcohol consumption. According to KAM’s 2023 ‘Low+No’ trend report, 5.2 million fewer UK adults are drinking weekly in 2023 compared to 2021. In response to this growing demand for low and no-alcohol drinks, Citizen Spritz offers an enticing proposition with its new non-alcoholic RTD range, which boasts a fraction of the sugar and calories typically found in alcoholic drinks and other low and no-alcohol options.
Founded by successful food industry entrepreneurs Mark Gould and Mike Bagshaw, their vision was to create sophisticated and refreshing drinks that could be savoured alone or with friends. Serving as a treat to signal relaxation after a long day of work or as an enjoyable alternative to extend the fun of the night, Citizen Spritz now offers ready-made, delicious drinks that are satisfying without compromising on flavour.
The decision to expand into the RTD market stems from Citizen Spritz’s commitment to innovation and consumer satisfaction. Mark Gould, Co-Founder of Citizen Spritz and previously Founder and CEO at Wholebake, explains, “Recognising the increasing demand for flavourful non-alcoholic beverages, our objective is to provide consumers with accessible options that are delicious and make everyday moderation desirable and effortless.”
Mike Bagshaw, Citizen Spritz Co-Founder and owner of I.T.S. International Taste Solutions, elaborates on the brand’s ethos: “At Citizen Spritz, our mission has always been to deliver exceptional taste experiences that cater to the evolving needs of consumers. Our RTD spritzes provide a flavourful option for consumers to enjoy anytime, anywhere, whether they’re looking to moderate their alcohol intake or simply seeking a refreshing, delicious beverage.”
Citizen Spritz’s ready-to-drink range features four signature flavours: Bitter Orange, Cool Lime, Pink Grapefruit, and Passion Fruit. The product retails at £2.50 per 250ml can and is available in packs of 6 and 12 via citizenspritz.com and drydrinker.com.
Source: Citizen Spritz
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