The Sydney-based, independent branding and packaging agency launches London studio in response to significant shifts in how clients want to work with agencies.
A strategic restructure sees Co-founder Zoe Green step into role as Chief Creative Officer (Global) and Nicola Eager join as Client Services Director (London), bringing extensive global FMCG, food and beverage experience.
Left to right: Jase Whalley, Strategy Director (Sydney); Nicola Eager, Client Services Director (London); Brittany Primmer, Agency Director (Global); Eleanor Kilmartin, Strategy Director (London); Max Harkness, Co-Founder & Executive Creative Director (Sydney); Zoe Green, Co-Founder & Chief Creative Officer (Global)
Independent branding and packaging agency Co-Partnership is entering a new phase of growth with the launch of its London studio. The launch will strengthen the agency’s ability to embed more closely with Northern Hemisphere clients in critical upstream moments of strategic decision making. The expanded global footprint will also give clients direct access to the agency’s senior leadership across markets and time zones.
“The role of agencies is changing,” says Agency Director Brittany Primmer. “As global brands accelerate growth and bring more capability in-house, they’re increasingly looking for specialist partners who can engage earlier, upstream of design execution, to help shape ideas that move quickly, align cross-functionally, and stand up in-market, which is where the real value is created.”
Underpinning these moves is a strengthened leadership structure designed to scale the agency’s deeply held principles of partnership across a growing international client base. Agency Director Brittany Primmer continues to oversee global agency strategy and vision, guiding the business through its next phase of growth while ensuring the agency’s culture and creative rigour follow. Co-Founder Zoe Green will assume the role of Chief Creative Officer (Global), leading the agency’s creative vision worldwide, setting standards, defining creative philosophy, and overseeing work across all regions.
This global leadership will be supported by regional heads. Newly appointed Client Service Director (London) Nicola Eager will leverage her global FMCG, food, and beverage experience to foster thriving client relationships that yield category-defining brand creative. Co-Founder Max Harkness steps into the role of Executive Creative Director (Sydney) to helm the agency’s founding studio and delivery across the APAC region, alongside a growing team of Design Directors.
“It’s clear to me that Co-Partnership’s expansion into London isn’t scale for scale’s sake,’ notes Eager. “It’s considered and driven by genuine purpose. The time is right for proximity: for being closer to the work, our clients, and the local insights that shape stronger ideas.”
Strategy Directors El Kilmartin (London) and Jase Whalley (Sydney) continue to co-lead the agency’s global strategy offering, working in partnership to shape portfolio frameworks, brand architecture, and innovation pipelines for clients worldwide, with further department growth planned across both regions.
Together, this leadership operates as a single, connected unit in step with a growing team of exceptional talent, who blend global perspective with regional expertise to deliver brand systems that scale, flex, and perform in-market. Poised to meet the challenges of today’s commercial landscape, the agency’s ambitions are set on demonstrable creative effectiveness. Strategy Director El Kilmartin observes:
“This next phase is about meeting brands where the real challenges now sit: earlier in the process, closer to the business, and fully embedded in the decisions that shape what hits the shelf.”
Co-Partnership also recognised opportunity to expand its offering. Long recognised for leadership in alcohol branding, the agency has broadened its expertise across total beverage and adjacent food categories, tracking with consumer shifts toward moderation, expanded choice, and more intentional consumption. Today, it applies a deep understanding of flavour, shelf impact, and cut-through communication to a growing global client base, including a premier grocery chain as its flagship UK client.
Source: Co-Partnership
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