The Coca‑Cola System in Great Britain (‘Coca‑Cola’), has today announced that it has recycled 10.5 million bottles collected from the London 2012 Olympic and Paralympic Games, returning them to GB shelves as part of new bottles. This will result in 42 million bottles, each containing 25% rPET. The success of this large-scale bottle-to-bottle recycling process is part of Coca‑Cola’s commitment to helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) deliver the most sustainable Games possible.
The opening of Continuum Recycling, Coca‑Cola Enterprises’ new £15 million joint venture recycling facility with ECO Plastics, allowed over 10.5 million clear plastic bottles from London 2012 venues to be recycled within just six weeks of disposal, saving an estimated 310 tonnes of carbon.
During the Games, Coca‑Cola sought to educate people about the speed with which a plastic bottle could now be turned into a brand new bottle in this country. Nielsen research commissioned by Coca‑Cola shows that 70 per cent of visitors surveyed at London 2012 said, on learning this, they would now be more likely to recycle at home.