David LaChapelle & Coca-Cola Celebrates The Iconic Contour Bottle’s 100th Year

To celebrate the iconic Coca-Cola ‘Contour’ bottle’s 100th year in existence, Coke has partnered with renowned photographer David LaChapelle to release an ad that celebrates the bottle, the spirit of Coca-Cola, the iconic swirl line.

Titled ‘Together’, this ad has been termed as ‘the only commercial product you can recreate with human hands’.

While never explicitly forcing in a product mention or image of the product, hundreds of different human hands recreate the Coke bottle and swirl.

  100th year, Beverage, Celebration, Coca Cola, Contour Bottle, David LaChapelle, Marketing, Non Alcoholic, Stop Motion, Together