23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television spot.
Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it — “If you’re lucky enough to be different, don’t ever change.”
The can is also taller and slimmer than regular soda cans — part of the brand’s “Sleek” can line — and was designed by design company Turner Duckworth.
The can will arrive on shelves in October.
You must be logged in to post a comment Login