As part of its urban positioning, LABEL 5 presents its very limited “City Edition”: the quality of Classic Black in a street art designed bottle.
“It’s the perfect time to rediscover all of what LABEL 5 Classic Black has to offer: intensity, uniqueness and smoothness,” said the Scotch Whisky brand in thier release.
By being entirely spray painted in black, this bottle echoes the metropolitan, modern and cosmopolite character of LABEL 5.
The graffiti artwork has been used as the label, allowing the street art spirit of “City Edition” to be fully appreciated. This colourful and urban label embodies perfectly the creative way of running the City Light campaign and offers a new vision of LABEL 5 Classic Black.
Source: La Martiniquaise