In a hot twist on an original flavour, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is setting the snack aisle on fire with the release of its latest bold flavour — Doritos Flamin’ Hot Nacho.
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For the first time on a tortilla chip nationwide, the new flavour offers a combination of the popular hot and spicy flavour of flamin’ hot and the timeless flavour of original nacho cheese.
“Doritos Flamin’ Hot Nacho is a new, unique flavour that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “We’re excited to bring together two of our most popular flavours just in time to spice up the snack aisle for the new year.”
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Flamin’ Hot Nacho is Doritos’ latest push into the hot & spicy food category, one of the fastest-growing segments in the food industry. Flamin’ Hot Nacho’s taste experience starts with the original nacho cheese flavour fans know and love, followed by a kick of heat that continues to build.
The flamin’ red and black Doritos Flamin’ Hot Nacho packaging officially joins the Doritos ranks on store shelves and online US-wide on January 10.
Doritos Flamin’ Hot Nacho is available now in 9.75 oz. bags for a suggested retail price of $4.29 and 3.125 oz. bags for a suggested retail price of $1.89.
Source: PepsiCo
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