In a hot twist on an original flavour, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is setting the snack aisle on fire with the release of its latest bold flavour — Doritos Flamin’ Hot Nacho.
For the first time on a tortilla chip nationwide, the new flavour offers a combination of the popular hot and spicy flavour of flamin’ hot and the timeless flavour of original nacho cheese.
“Doritos Flamin’ Hot Nacho is a new, unique flavour that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” said Leslie Vesper, senior director of marketing, Frito-Lay North America. “We’re excited to bring together two of our most popular flavours just in time to spice up the snack aisle for the new year.”
Flamin’ Hot Nacho is Doritos’ latest push into the hot & spicy food category, one of the fastest-growing segments in the food industry. Flamin’ Hot Nacho’s taste experience starts with the original nacho cheese flavour fans know and love, followed by a kick of heat that continues to build.
The flamin’ red and black Doritos Flamin’ Hot Nacho packaging officially joins the Doritos ranks on store shelves and online US-wide on January 10.
Doritos Flamin’ Hot Nacho is available now in 9.75 oz. bags for a suggested retail price of $4.29 and 3.125 oz. bags for a suggested retail price of $1.89.