Dunkin’ Dispenses Caffeinated ‘Human Chargers’ in Battery Beverage Stunt

Dunkin’ is pivoting from doughnuts to drinks with its latest product, a timely coffee launched to coincide with the longest day of the year at NYC Pop-Up.

Taking its cue from pretentious tech videos the lurid promo assaults your retinas with the coffee brands unique take on a can and straw which even comes with its own quick start guide.

‘Shot in the Dark’ is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘re-useable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip to funnel caffeine direct to your central nervous system.

The Human Charger will be dispensed for free at NYC Pop Up but for those not resident in the Big Apple Dunkin’ will dispatch a free sample directly to your door to anyone asking their Amazon Alexa or Google Assistant to ‘send me a sample of Dunkin’ Shot in the Dark’ – while stocks last.

Conceived by integrated creative agency Fast Horse the stimulating pick-me-up will be available for one day only to help highlight the brands new focus on coffee.

Source: The Drum

  Battery, Beverage, Coffee, Dunkin’, Fast Horse, Human Chargers, Marketing, Non Alcoholic, NYC, pop-up, Promotion, Stunt, USA