FULFIL Feeds Consumer Dreams with New Community Campaign

FULFIL NUTRITION has launched the second wave of its multi-million-pound ‘Life’s Wonderfuel’ campaign in London and Manchester, bringing together consumer advertising with a social activation strategy which aims to speak to its core active-lifestyle community. 

The first phase of FULFIL’s successful advertising campaign launched in April 2019 and the second wave in September looks to build on the brand’s belief of ‘grabbing life by the bars’, whilst reinventing impulse snacking with genuinely tastier and healthier bars. 

The above-the-line marketing campaign, which will be rolled out in key locations across Manchester and London, will be supported by a six-week #FeedtheDream social challenge to fulfil one winner’s bucket list dream.

It will invite a community of potential ‘life enthusiasts’ to experience the FULFIL world on social and through digital billboards on high streets, key shopping locations such as Westfield, intu shopping centres and Bluewater and busy commuter areas including London’s over-ground trains and Manchester’s trams. 

Jill McCarron, international marketing director at FULFIL, said: “The second phase of our UK marketing campaign targets the active lifestyle community in two of the country’s biggest cities. We really want to create an impact in the lives of our target audience – the 18-34-year-old ‘Fulfillers’ who live an active, social and full-on life. Implementing out-of-home and social media marketing strategies is essential for us to reach these consumers.”

FULFIL has also teamed up with ten key active-lifestyle personalities across the UK and Ireland to share their bucket lists on social media and encourage their communities to do the same, with one winner picked to have their bucket list dream fulfilled. 

The campaign also includes a sampling element with the healthy snacking brand sending out bars to selected entrants along the way to help fuel them while they chase their goals. Online media group The Hook, will also be supporting the campaign, by posting supplementary content on its own channels. 

Jill added: “We’re excited to extend the #FeedTheDream campaign spirit and activation idea roll out over the next few weeks.” 

The autumn also sees the launch of its most chocolatey bar yet, the decadent Chocolate Brownie, which offers the taste and texture of a traditional confectionery countline, along with the benefits of high protein and low sugar.

Source: FULFIL NUTRITION

  #FeedtheDream, Campaign, Food, FULFIL NUTRITION, Life’s Wonderfuel, Marketing, Promotion, The Hook, UK