Gioni’s Roll Out Bold Ketchup Ads

To promote Gioni’s new upside-down bottles in Italy, Milan-based ad agency A1ch1m1a Advertising created three bold and cheeky ads.

The print ads feature a Tomato Ketchup, Salad Cream (Ranch Dressing), and Brown Sauce (Barbecue Sauce) bottles giving people a ‘spanking’—like how we normally do to get sauce out of the bottles—sending a message that the new bottles no longer need spanking, they just need to be gently ‘squeezed’.

You can check out the ads below:

  A1ch1m1a, Advertising, Controvercial, Food, Gioni’s, Italy, Ketchup, spanking, squeezed