With the world’s greatest football tournament just two weeks away, Brazilian legend Pele and Golazo, Inc. announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pele and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel drinks – Golazo Energy and Golazo Hydration – which are optimized for performance with no artificial ingredients, Non-GMO Project Verified, and Gluten-Free certified.
“I know the importance of making healthy choices to provide your body with the fuel to be the best you can be, both on and off the field,” said Edson Arantes do Nascimento, the icon most commonly known as Pele. “I am excited to partner with Golazo, a company that matches my conviction for natural and healthier products with my passion for the beautiful game.”
“GOLAAAAZOOO!” will be heard around the world in coming weeks as passionate football fans everywhere drink in the excitement of the most anticipated international tournament in the world. Meaning “super goal” in both Spanish and Portuguese, Golazo and Pele are showing how the company lives up to its name. Golazo combines functionality with phenomenal flavor, and with half the sugar and sodium of the leading brands – and only Non-GMO verified ingredients – Golazo Natural Sports Fuel gives sports players and sports fans everything they need, and nothing they don’t.
“We are meeting the needs of today’s athletes in a new way,” stated Richard Tait, Golazo Co-Founder and CEO. “Golazo products are changing the rules in the traditional energy and sports hydration space, where incumbents are under increased scrutiny for artificial ingredients and sugar or sodium-laden formulas. The super goal is combining industry-leading functionality with phenomenal flavor, all from healthier Non-GMO ingredients; that’s the Golazo!”
“Our multi-year and cross-category partnership with the legendary Pele – who has scored more goals than any other professional player in history – celebrates peak performance and being the best you can be in a natural way,” continues Tait.
Pele headlines an expanding roster of notable soccer players on the Golazo Brand Ambassador Team. The company recently added All-Star midfielder and Portland Captain Will Johnson, and Seattle’s All-Star and National Team Defender DeAndre Yedlin.
To kick off the Pele partnership, Golazo is launching its “King of the Cup” promotion, which starts May 31 and will run through July 13, 2014. Fans will have a chance to win cases of their favorite Golazo drinks, tickets to marquee rivalry matches, as well as an autographed jersey from the King of the Cup himself, Pele. Fans can participate in the social media contest by posting their best “Golazo” photo to Instagram or Twitter using #kingofthecup and #Golazo. Prizes will be awarded weekly.