Creative agency Episode Two have redesigned the packaging for milk alternative brand Koko, to help re-establish their category leader position.
With the dairy-free milk market growing steadily by 36% in the last three years*, it’s more important than ever to be seen on the shelf if you want your product to end up in someone’s fridge.
Market pioneers Koko, appointed award-winning design agency Episode Two to shake up the packaging of their coconut-based milk alternative and create a fresh new look which would hold its own in an increasingly crowded retail space.
Playful typography and modern, bold designs from Episode Two’s creative team help established brand Koko to better align with the needs of their core consumer base, whilst carefully balancing product recognition and loyalty from their existing audience of ‘Koko Nuts’.
Koko was the first UK company to make a coconut-based alternative to dairy milk back in 2010 and they’ve been perfecting that for 13 years. It was important they felt confident in their ability to retain market share and Episode Two has helped them do exactly that with a contemporary and fresh new look.
Mark Stubbington, Creative Director at Episode Two said, “our brief was to create packaging design that showed consumers this is not a ‘flavoured’ milk, but rather a milk-tasting product that harnesses the power and goodness of coconuts”.
Victoria Eadon, Marketing Manager for Koko commented, “with an ambitious brief, that needed to be turned around within a tight timeframe, we knew we needed a creative agency who could dive straight in – and that’s exactly what Episode Two did. They immediately understood what we were trying to do and have really captured the essence of what we want Koko to be. We absolutely love the new look and know our Koko Nuts will too!”
The full range of new packaging includes both chilled and ambient M!ilk as well as a range of Yogrt! and is available now.
Source: Episode Two
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