Happy Creative Services India has released new work for Chai Point that’s an ode to Chai and how it fuels India. With countless tea stalls that line the road to the home made brews, Chai (tea) is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries – social, economic or otherwise – to fuel an entire nation.
Chai Point serves the country close to 200,000 cups of chai everyday through its multiple outlets in 7 cities.
“Chai is easily the one of the greatest levellers in India. It is the fuel that runs through the veins of organisations and streets of our cities. To even try and say something about chai is like starting to write the words for a never ending poem. Let’s just say we have just taken the first step in the right direction for Chai Point,” said Kartik Iyer, CEO and Co-Founder of Happy Creative Services.
Amuleek Singh Bijral, CEO and Co-Founder of Chai Point says, “This video is an ode to Chai. We have always been in awe of the emotional energy with which this beverage makes India run. Our purpose is to ensure that we deliver Chai with an unwavering commitment to quality and hopefully inspire all towards greater progress.”
Co-Founder and Chief Executive Officer- Kartik Iyer
Co-Founder and Chief Creative Officer- Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director- Naren Kaushik
Associate Creative Director- Varun Khullar
Creative Controller- Viraj Nandivadekar
Group Account Director- Rohini Radhakrishnan
Group Account Manager- Ashwin Rasquinha
Account Supervisor- Aditi Chawla
Production House: Bloc
Director: Anna Joseph
Executive Producer: Ujaala C
Source: Campaign Brief Asia