Haribo’s Clever Print Ads Feature Fruits That Are Shaped Like Gummy Bears

Haribo1German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear.

Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness.

Designed by Hamburg-based students Valentin René Tillian and Michael Wilde, these simple but clever ads bring across the message instantly.


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