Havas London teams with You Are Here and Big Buoy to help New Covent Garden Soup take the plunge in its new warming winter spot. Whilst a dip in an ice cold lake is probably the last thing on our to do list right now, something about the endearing attitude of New Covent Garden Soup’s thrill-seeking girl gang has certainly inspired us to welcome winter with open arms.
Featuring an all-female cast equipped with colour, zest and enthusiasm, ‘Soup’s Up’ is a reminder to us all to do the things we love come rain or shine, safe in the knowledge that when we do, a comforting bowl of wholesome soup can help rejuvenate us afterwards.
Antonio Jiminez, Flame Operator on the project, commented: “The shoot took place at the end of the summer, which proved interesting when trying to replicate the breath of a winter athlete. The technique I used involved generating particles with wind simulation: similar to that of a passing train.”
Big Buoy Colourist, Mark Horrobin, elaborated: “I tried to make the leaves on the trees as frosty as possible and spent quite a bit of time trying to soften shadows and highlights so the sunlight was a softer winter sun. The challenge lay in knowing when I had taken it too far, as things can very quickly start to look over-graded.”
Source: Little Black Book