Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process.
Ready10 will exclusively deliver culture-first, fame-driving campaigns in 2026, as well as overseeing consumer press office operations and tastemaker relations to drive awareness and consideration with new audiences. The first major campaign lands today – the HelloFresh Kitchen Orchestra – where the brand has teamed up with La Voix and The London Vegetable Orchestra to create a jingle designed to call people home for dinner this January, featuring instruments made entirely from vegetables and everyday kitchen utensils. The account will be led by Georgie Bentinck, Director at Ready10.
Part of the agency’s brief is to assist HelloFresh Group with its 2026 ambition – to transform their brands from weekly meal subscriptions into indispensable, daily partners in customers’ kitchens and a true companion for their food needs.
As the UK meal kit market leader, HelloFresh’s mission is to make home cooking fun, achievable, and delicious for all the family, and to become a thought leader in the food space beyond meal kits through culturally relevant campaigns that get people talking. Green Chef targets a more health-conscious audience with the aim of empowering them to take meaningful steps towards improving their health and wellbeing by catering to specific diets such as Keto and Vegan.
Georgie Bentinck, Director at Ready10, said, “HelloFresh has been in our sights for a while, so to be working with two brands from the Group from the off is fantastic. Keep your eyes peeled for lots of creatively exciting work from us for HelloFresh and Green Chef very soon.”
Johanna Gerhold, Brand and Communications Director at HelloFresh UK, said: “We were really impressed by Ready10’s understanding of what makes people tick in the food and lifestyle world, as well as their culture-led, contagious storytelling approach. We can’t wait to see what we’ll cook up together in 2026 for both HelloFresh and Green Chef, to continue to cement our position as thought leaders and trendsetters in the food space beyond traditional meal kits.”
This latest announcement adds HelloFresh to Ready10’s ever-growing client roster, which includes McDonald’s, TikTok, Sky, Lime, KIND® Snacks, and Molson Coors.
Source: Ready10
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