Hidden Valley Launches ‘Ranch Out’ Campaign to Inspire America to Get Inventive with Ranch

The founders of Hidden Valley invented ranch back in 1954 and today it’s America’s favourite salad dressing. Yet, nine out of 10 people are using Hidden Valley beyond just salads. In response, the much loved brand is inviting people to “Ranch Out” and celebrate its breath of ranch flavours as the perfect accompaniment to almost any food.

‘Ranch Out’ invites people to get creative and unleash a new level of deliciousness by drizzling, dunking and dipping their favourite foods, in the brand’s range of flavours, or by making delicious, easy recipes infused with Hidden Valley ranch. This new integrated marketing campaign is rooted in its belief that every day is worth getting excited about, and food is a great place to start.

“This is the most significant brand marketing platform shift for Hidden Valley in more than 10 years. We were inspired by our consumers, who we noticed were taking ranch beyond the salad,” said Brian Steinbach, Marketing Director, Hidden Valley. “Our new ‘Ranch Out’ campaign is about inspiring people to continue to think differently about ranch and Hidden Valley.”

The fully integrated ‘Ranch Out’ campaign will be supported by a 30-second anthem video, as well as a family of 15-second television spots and digital advertising. New television spots will air from January 29. The campaign will also include social media, shopper and public relations.  Ranch lovers are encouraged to join in on the ‘Ranch Out’ conversation by using #RanchOut across social media platforms.

“We’re excited to showcase the innovative spirit across our campaign,” said Megan Ritter, Associate Marketing Manager for Hidden Valley. “Our founders invented ranch more than 50 years ago, so it’s only right we’re the ones to think about all the places to take ranch for flavours and foods, for the next 50 years and beyond.”

Source: Hidden Valley

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