It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event.
Users of the Hungry House app will be sent larger than usual discounts when they are in proximity of the ‘Fun Bunch’ stage, on the corner of Talbot Road and Sutherland Place. Although mobile signal at the Carnival is notoriously unreliable, Hungry House will be relying on the iBeacon’s bluetooth sensors to engage crowds.
“With over one million people attending Notting Hill Carnival, this really is a great opportunity for us to test how effective beacon technology is,” said Alice Mrongovius, Hungry House’s marketing director.
“We’re hoping this will prove it drives in sales and will continue to roll it out across other upcoming marketing strategies, so our users can get the best discounts direct to their phone.”
Following the carnival activation, Hungry House plans to continue to roll out the technology in a bid to gain insight into the behavioural patterns of users and learn when and where messaging is most effective.