‘It’s Cricket Season Not Christmas Season’ Claims XXXX Gold in Latest Campaign by Host/Havas

Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes.

XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it’s December the country has already seen it’s fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what’s really important, the Cricket. Sure Christmas is a bit of fun but it’s all over too quickly and we’re about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.

Darren Spiller, chief creative officer Host/Havas commented: “No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead.”

Richard Knight, marketing manager, XXXX GOLD said: “We wanted to celebrate our role as the official beer of the Australian Cricket team the only way we know how. Off the back of the Goldie and all the work we’re doing at ground over The Ashes, this spot feels like the perfect extension of our campaign to remind people that cricket season is best spent with friends and family, XXXX Gold in hand.”

The spot was released online on December 14 and will appear during the Perth Test broadcast and throughout the rest of Summer on Channel 9.

Source: Campaign Brief

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