CO2 YOU is an ambitious e-comm business gaining traction through its friendly subscription service & convenient delivery of CO2 canisters, ensuring that customers can always make sparkling water at home or place of work.
Boundless Brand Design was brought on board to help accelerate growth and transform a functional B2B operation into a more emotionally resonant consumer-facing brand. We started by strategically repositioning the brand to give it a much stronger consumer focus and homed in on the end-benefit – all about helping people hydrate, without the hassle.
To recruit time-poor healthy lifestylers, we created a brand story to drive engagement and give the brand a clear sense of purpose – getting people away from plastic bottled drinks and into better, more enjoyable hydration habits. By inviting consumers to ‘Join the Bubbly Movement’ and building a brand world full of personality, quirk and cut-through, we’ve taken the brand on a journey from chasing a category leader to becoming a genuine disruptor.
To reflect the way our consumers interact with modern subscription-based offers, we constructed a whole sensory world for CO2 YOU, following our Living Brand model. Encompassing brand identity, key visuals, animation, sonic signature, collateral, comms and activation, we delivered a holistic suite of assets for the brand team to execute on an on-going basis.
Hamish Shand, Founder & Executive Creative Director of Boundless Brand Design says about the brand world: “The goal with CO2 YOU was always to create something disruptive and aspirational that people would want to be a part of, that’s where the idea of ‘the bubbly movement’ came from. We used that as a creative idea to power the whole brand and amplified it with an optimistic, off-beat personality & tone of voice that people can connect to. Characterful illustration is having a real moment in design but few have been able to turn it into a branding system that feels truly unique and memorable. We think we’ve landed CO2 YOU in a place with loads of vibrancy and playfulness that is also going to work longer term to build a brand that people love.”
Marcus O’Donovan, Founder of CO2 YOU says about the partnership: “Boundless have blown us away with their work. Not just the creativity of the outcome which has exceeded my expectations, but also the way they’ve worked with us along the journey. It’s been super collaborative throughout, and the energy combined with their expertise has pushed us further than I thought we’d go. I know it’s a relationship that will continue to benefit the business as the brand develops in the coming months and years.”
Life is better with bubbles from CO2 YOU.
Source: Boundless Brand Design
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