More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast in the U.S., an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories about Kellogg’s branded food, its commitments to communities around the world and its pledge to care for the environment.
Kellogg’s is inviting people to join the conversation at OpenForBreakfast.com and in social media, where the company will tell its story and have conversations with people about what they care about – sharing facts and figures, and visuals and videos featuring Kellogg employees, partners and consumers.
“Listening to our consumers and offering a great start to their day is the foundation of Kellogg’s business,” said Noel Geoffroy, Senior Vice President, Morning Foods Marketing & Innovation, Kellogg Company. “With Open For Breakfast, we want to earn a seat at peoples’ breakfast tables by opening up and showing how we’re working to make their mornings better.”
Kellogg will bring the company’s nutrition, community and sustainability commitments to life through a series of videos – including the Open For Breakfast Launch video featuring Kellogg employees, consumers, partners and third party experts such as farmers, nutritionists and teachers. The videos will provide a glimpse into how the company is working toward a better world through real conversations between Kellogg employees and consumers, covering topics including family nutrition and where their food comes from.
“Today, people expect more from food companies. Open For Breakfast is our promise to be available for deeper, real-time conversations about the ways we can continue to improve,” said Geoffroy. “We’re looking forward to hearing what’s on peoples’ minds and sharing the steps in our journey to a healthier world.”