June 23 marked the grand opening of the Kellogg’s Recharge Bar to educate families about the power of protein and grains found in a serving of Kellogg’s cereal and one cup of skim milk – America’s #1 breakfast. When it comes to nutrition at breakfast, there’s a lot of information out there and a recent survey revealed that when hearing “protein and grains,” only 20 percent1 of Americans think of cereal and milk.
“I’m excited to be a part of the opening of Kellogg’s Recharge Bar to show everyone how easy it is to get a nutritious breakfast with a bowl of cereal and milk,” said Emmy-award nominated physician Dr. Travis Stork. “A bowl of cereal and one cup of milk is a great way to start the day with the right combination of protein and whole grains.”
Located at 1701 Broadway Avenue, on W 54th Street and Broadway, the Kellogg’s Recharge Bar will be open to the public for free June 24-27, from 7 a.m. to 2 p.m. daily. Attendees can enjoy a free breakfast of Kellogg’s new cereal and milk combinations, alongside exciting performances from top celebrities. Seating is limited, so those arriving will be granted access on a first come, first serve basis.
Chef, owner and founder of Milk Bar, Christina Tosi, will unveil her unique and delicious combinations of protein and grains including; The King, Banana Nut, Pistachio Lemon, Cinnamon-Apple, Berry Au-Lait and the Tropical Mermaid. Combinations include Kellogg’s favorites – Kellogg’s Frosted Mini-Wheats, Kellogg’s Raisin Bran, Special K Original, All-Bran Bran-Buds and Kellogg’s Frosted Flakes – combined with extra protein – skim milk, 2% milk, Milk Bar cereal milk™ – and topped off with tasty, innovative flavor boosts such as ground coffee, lemon zest, almond butter and fruit.
While enjoying a Tosi-created protein and grain combination, or mixing their own customizable mix of Kellogg’s cereal and milk, visitors can experience performances from the following celebrities throughout the week:
- Tuesday, June 24: Emmy-award nominated physician, Dr. Travis Stork, celebrity chef, Christina Tosi, and Kellogg’s welcome families to the grand opening of Kellogg’s Recharge Bar – serving up tasty protein and grain combinations.
- Wednesday, June 25: Grammy award-winning group, The Roots, will energize families in attendance with a one-of-a kind, cereal-and-milk-inspired performance of the Kellogg’s cereal and milk song.
- Thursday, June 26: Emmy award-winning choreographer Derek Hough will put his energy into action by revealing and teaching the cereal and milk dance move.
- Friday, June 27: Meet and greet with iconic Kellogg’s characters, Cornelius “Corny” Rooster and Tony the Tiger.