KETTLE® is launching a half-million-pound multi-faceted campaign in the run-up to Christmas. The campaign, a celebration of food’s joyful role during the festive period, will ensure KETTLE® is at the forefront of consumers’ minds this festive season. Comprising several activations, including adverts in key media titles, a significant social campaign and a social Advent Calendar competition offering fantastic prizes.
KETTLE® will reach 11.3M adults in publications such as The Weekend (Daily Mail), Telegraph Magazine, The Times Magazine, Sunday Times Magazine, Weekend (Guardian Saturday Mag), Observer Magazine, Olive and BBC Good Food. Championing its Lightly Salted seasoning, the adverts go live from 18 November 2023 and puts a hand-crafted festive spin on seasonal snacking.
KETTLE® will also run a paid social campaign targeting 9.8M foodies based on results from Meta’s TGI insight to reach a UK audience who love crisps, entertaining and socialising with friends.
An exciting advent-style competition will boost the campaign across KETTLE®’s Instagram. The giveaway will showcase 24 prizes over 24 days. Prizes range from a cost-of-living alleviating Christmas food shop to a money-can’t-buy, make-your-own crisp seasoning day with KETTLE®’s Innovation Chef, including a tour of KETTLE®’s crisp factory in Norwich. Paid ads across Instagram and Facebook will amplify the advent calendar competition throughout November and December.
Russell Tanner, Marketing Director at KETTLE®, said: ‘This Christmas campaign will reach our core shoppers through multiple touchpoints during the festive season when food is such an important part of the celebrations. It marks our commitment to support retailers with an increased marketing strategy throughout 2024 and beyond.’