KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

Two mates and a creepy cat vie for KFC’s new Original Recipe Stacker Burger in a humorous new campaign launched in March by Ogilvy Sydney.

Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites – the Original Recipe Burger and the ‘Stacker’ concept) is simply “The Chicken You Love, In a Bun”.

Shaun Branagan, group creative director, Ogilvy Sydney said: “When everyone – even the creepy cat next door- wants to get their paws on a KFC Original Stacker, then things go from good to bad to ugly.”

Branagan said the film features two mates devouring their burgers in their living room, who then notice a cat from across the road get closer and closer, before eventually landing on one of the mates’ laps looking longingly up at the burger. How did he get there? “No-one knows…….,” said Branagan.

Outdoor Posters and digital placements will also provide the perfect opportunity to show the Original Recipe Stacker in all its delicious glory, also utilising with the campaign position of “The Chicken You Love, In a Bun”.

Annabel Fribence, marketing director, individual meals at KFC said: “This campaign is all about desire and crave. Original Recipe is our signature finger lickin’ good chicken. With two stacked Original Recipe fillets we had no choice but to celebrate the undeniable desire this burger elicits. No one, man, woman or cat can escape it.”


Client: KFC
Annabel Fribence – marketing director, Individual Meals
Ashley Hughes – marketing manager, Individual Meals
Creative: Ogilvy Sydney
Group creative director – Shaun Branagan
Copywriter – Joshua Parmenter
Art director – Seamus Fagan
Group account director – Katie Dally
Account director – Jess Farahar
Account manager – Bridget Yeates
Deputy head of strategy – Ryan O’Connell
Senior strategist – Katharina Vassar
Lead social strategist – Jennifer Ngai
Digital producer – Oriane Veron
Senior production manager – Paul Baron
Junior digital production manager – Alex Chapman
Production: Ogilvy X
Director – Josh Logue
Sound – Electric Sheep
Head of broadcast – Rob Spencer
Supervising producer – Josh Jenkins
Senior agency producer – Peter Hackforth
Media: Mediacom

Source: Little Black Book

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