Cruz, La Martiniquaise’s leading Port brand, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of Porto Cruz and to give a superior brand visibility.
The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.The new packaging with its distinctive bottle shape marries both the traditional Cruz’s attributes – elegance & authenticity with modernity to create a look with a great stand out.Cruz stays true to its identity and heritage while becoming more contemporary.
Sabah Bouaka, brand manager says: “Our objective with this new look is to combine tradition, status and modernity and I’m delighted with the result: A new range as distinctive in the packaging as it is in taste!”
This new design is exclusively unveiled at Prowein 2015.
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