Italian coffee company Lavazza is introducing new industrially compostable capsules called Eco-Caps with packaging designed by their creative partners at Path. Capturing the irresistible aroma of Lavazza coffee, the new packaging reflects the positive eco-actions Lavazza is taking to minimise its impact on the environment whilst also communicating the brand’s superior quality and expertise.
To capitalise on the huge potential of this growing market, as well as address consumer concern over plastic pollution, Lavazza developed a new industrially compostable capsule for their proprietary A Modo Mio system as well as their Compatible range. With air-tight technology protecting the aroma, the new innovation brings the Italian café experience home whilst also providing an eco-friendlier disposal. Simply pop the capsule into your food waste disposal when used, and it will begin degrading naturally.
The design of the new packaging reflects the brand’s exceptional standard and expertise in Italian coffee. Communication of the new compostable technology is clear on front of pack with strong typography and a simple leaf motif. A vibrant colour palette not only delivers powerful shelf standout, but is also used to distinguish the ranges. The A Modo Mio range prominently features the bold colour balanced with black, whilst the Compatible range reverses this, creating impact in all formats with sleek black colour blocking and a pop of colour for each variant.
Striking the right balance between a classic chic and a more modern aesthetic, the design embodies bold Italian style, bringing to life the Lavazza’s promise of a moment of pleasure to enjoy alone or to share with the people you love.
“Lavazza is known not only as a purveyor of exceptional Italian coffee, but it is an impeccable representation of Italian design,”says Design Director Amy Rees, “Whilst the new compostable technology is important to modern consumers, they still want an uncompromised, quality coffee experience. The design reconciles these drivers, creating allure with contemporary elegance with the benefit of a clear conscience”.