Learn to Love Winter with McDonald’s ‘American Winter’ Campaign

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter.

To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting act of eating at McDonald’s.

  Advertising, American Winter, Campaign, Fast Food, McDonalds, New Menu, Product Launch, TBWA\Paris