It may only be November (just) but that hasn’t stopped supermarket chain Lidl from jumping on the Christmas market with an opening salvo in a seasonal battle for sales supremacy with the launch of its festive campaign.
The ‘School of Christmas’ launched on Facebook and Twitter and included a prime time debut on November 1 evening to raise shopper awareness of the discount brand ahead of the end of year rush.
Created by TBWA/London the tongue in cheek campaign follows a series of classes illustrating how to pull off the perfect Christmas, from untangling fairy lights to achieving the correct facial expression when receiving an unwanted present.
Georgina O’Donnell, Lidl’s head of communications, said: “We wanted to find a way of helping to make this time of year a little more stress free for families. Our hope is that Lidl’s #SchoolofChristmas will do just that. With a splash of humour, our various ‘classes’, featuring across multiple channels, will help shoppers navigate this tricky time of year and get every ‘Lidl’ thing they need for Christmas.”
In tandem with this Lidl has also opened a virtual school of Christmas across its suite of digital channels where a range of advice and cooking tips are offered.