Coldpress Smoothies With Added Benefits Arrive In 800 Lidl Stores

Coldpress Smoothies With Added Benefits Arrive In 800 Lidl Stores

It seems that Britain is at a healthier eating & drinking crossroads with recent government announcements which suggest that Britain is declaring war on bad health/obesity, whilst Public Health England will start conducting reviews on vitamin D in the context of COVID-19 whilst the Scientific Advisory Committee on Nutrition (SACN) will looker deeper into all […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Lidl UK Upgrades Christmas in Festive Spots from TBWA\London

Lidl UK Upgrades Christmas in Festive Spots from TBWA\London

Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl UK Launches AI Wine ChatBot Giving Customers Expert Wine Knowledge & Recommendations

Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]

Lidl Partners with Brian Blessed to Launch the First Game on Facebook Camera in the UK

Lidl Partners with Brian Blessed to Launch the First Game on Facebook Camera in the UK

Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]

Lidl UK’s new Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK’s new Christmas Advertising Campaign “Every Lidl Thing For Christmas”

Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]

Lidl Gets Up Close and Personal in New Gogglebox-Style Campaign

Lidl Gets Up Close and Personal in New Gogglebox-Style Campaign

Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]