London Landmarks Get Pun-tastic Transformation in Morrisons Prints

a78421b0-d0d3-4800-80a6-ef1cfd08ec6fDLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the home delivery service now available for Londoners.

The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’.

The campaign promotes the recent roll-out of deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. plans to extend to South London in 2015.

1c2595f4-5ab7-46d7-a561-e93fec3e98afThe ‘London’ campaign launched July 15 in 96”/48”/6” sheet OOH sites across the capital.

DLKW Lowe has had a strong start to the year; the agency won Ofgem, Dementia Friends, the British Heart Foundation, Calor Gas and Lenovo; the creative department was bolstered by respected creative team James and Andy from M&C Saatchi and most recently by the appointment of creative directors Amber Casey and Lovisa Silburn and Ryan Self as Head of Design; and new high profile work for SEAT, and government initiative Dementia Friends were met with extensive PR across national TV and press.

Screen Shot 2014-07-16 at 13.02.24

You must be logged in to post a comment Login