You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family.   That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.  As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Cowan London Rethinks Own Label for New Brand Jack’s, Part of the Tesco Family

Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]

1HQ Brand Agency Designs Over 500 SKUs for New Supermarket, Jack’s

1HQ Brand Agency Designs Over 500 SKUs for New Supermarket, Jack’s

Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life. The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food […]

METRO’s Third “Own Business Day” Campaign by Serviceplan Celebrates Business Owners

METRO’s Third “Own Business Day” Campaign by  Serviceplan Celebrates Business Owners

 A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]

Tesco Finest Unveils a Supermarket First with a Multi-Sensorial Journey Through Taste at ‘Devour’

Tesco Finest Unveils a Supermarket First with a Multi-Sensorial Journey Through Taste at ‘Devour’

Tesco marks the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, with the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an […]

Cheerful New Ad by TBWA\Dublin for SuperValu Reworks Oliver!’s ‘Consider Yourself’

Cheerful New Ad by TBWA\Dublin for SuperValu Reworks Oliver!’s ‘Consider Yourself’

 Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

 Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The […]

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