Lidl, the supermarket chain, are launching their new nationwide Easter TV campaign from the 5th March. Created by TBWA\London, “The Little Pub” adds a new dimension to the #LidlSurprises campaign. The 60-second launch ad, filmed at a gastro pub in North London, shows real people enjoying an Easter feast complete with seasonal favourites such as […]
DLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White […]
French commercial supermarket chain Intermarché launched a brilliant campaign earlier this year, launching ‘Inglorious Fruits&Vegetables’. Utilizing film, print, poster and radio, the campaign celebrates the goodness of the failed fruits and vegetables that did would not normally make it the cut to be on the supermarket shelf. As a result, these fruits and vegetables are […]
Safeway Inc. announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]
New mobile app being trialled in three stores with a limited number of customers Customers scan their shopping using their mobile phone Track how much they’re spending and view savings instantly Pay at the till without unloading their trolley, basket or bag Sainsbury’s is trialling a new service called Mobile Scan & Go that lets […]
Fiona Cairns Ltd was commissioned to make the Royal Wedding Cake for the Duke and Duchess of Cambridge last year and has supplied Waitrose for more than twenty years. To mark the opening of the Springfield Street store, Fiona Cairns will be giving away 1,000 limited edition Leicestershire-inspired fairy cakes with designs including Market Harborough’s […]