ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI has launched four new 15-second TV spots part of its ‘The More the Merrier’ campaign via BMF Australia. Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality […]

Sainsbury’s Reveals Snapchat Spectacles Ad as it Looks to Appeal to Fresh Generation of Shoppers

Sainsbury’s Reveals Snapchat Spectacles Ad as it Looks to Appeal to Fresh Generation of Shoppers

Sainsbury’s has ad shot its latest ad through the lens of Snapchat Spectacles as it looks to “lead the charge” in experimenting with new and creative ways of filming. The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat’s walls. The spot was shot in […]

Tesco Ireland and ROTHCO Put Real Families at the Heart of ‘Family Makes Us Better’ Campaign

Tesco Ireland and ROTHCO Put Real Families at the Heart of ‘Family Makes Us Better’ Campaign

Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]

New Food Safety Bags by Cheil Worldwide Trialled by Tesco Consumers Following Pesticide Fears

New Food Safety Bags by Cheil Worldwide Trialled by Tesco Consumers Following Pesticide Fears

Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]

JWT Amsterdam and PLUS Supermarket Launch New SuperSauce to Improve Child Health

JWT Amsterdam and PLUS Supermarket Launch New SuperSauce to Improve Child Health

J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]

Fall Head Over Heels with this Truffaut-Inspired Intermarché Ad

Fall Head Over Heels with this Truffaut-Inspired Intermarché Ad

With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours. Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason […]

Morrisons Releases New Ads to Promote Premium Own Brand ‘Best’ this Christmas

Morrisons Releases New Ads to Promote Premium Own Brand ‘Best’ this Christmas

Morrisons and Publicis London have launched their first spate of Christmas ads to promote the supermarket’s premium own brand ‘best’ range. The luxury tabletop spots, directed by Yann Secouet, focus on the quality ingredients and visually stunning outcome of the best range. Separate commercials showcasing the Best range British beef brisket and beef dripping roast […]

The Sainsbury’s Christmas Ad is Full of Stop Motion Singalong Goodness

The Sainsbury’s Christmas Ad is Full of Stop Motion Singalong Goodness

Sainsbury’s has unveiled a joyful new Christmas advertising campaign, which highlights the importance of sharing the gift of time with family and friends this Christmas. The Christmas musical style ad by AMV BBDO, has been created and produced in the UK using state of the art stop frame animation techniques, and the full length 3”20 […]

Adorable Robin Journeys #HomeForChristmas in New Waitrose Christmas Ad

Adorable Robin Journeys #HomeForChristmas in New Waitrose Christmas Ad

adam&eveDDB presents the Waitrose 2016 Christmas advertising campaign, Coming Home. The film went live on Sunday, 13th of November. It’s the story of the nation’s favourite bird, the robin. Based on the real-life migration of a Scandinavian robin, the film sees a courageous, young and fully CG robin undertake an epic journey across mountains and […]