ManiLife lands its first major supermarket listing for Peanuts in Sainsbury’s

Available from 12^th November with an RRP £2.79, Sainsbury’s will list ManiLife Cocoa Dusted and Deep Roast Salted Peanuts

Award-winning peanut butter brand ManiLife has secured its first major supermarket listing for its 75g packets of Peanuts in Sainsbury’s. Available from 12th November, ManiLife’s Cocoa Dusted and Deep Roast Salted Peanuts will launch into 330 stores nationwide, as well as online, with an intro promo price of £2 (RRP: £2.79).

Nut lovers will discover ManiLife Peanuts in the snacking aisle alongside the likes of KP, Forest Feast and Graze, cementing the brand’s position within the category. 

ManiLife will be supporting the launch through social and influencer campaigns, as well product sampling across the UK.

ManiLife Peanuts are sourced directly from a family run farm in Argentina, and are expertly roasted to create a deeper, darker and more intense flavour, like no other.

Stu Macdonald, founder of ManiLife comments: “Our mission at ManiLife is to produce incredible quality, great tasting products and our Peanuts are no exception. We’ve already received amazing feedback on both Cocoa Dusted and Deep Roast Salted from our existing distribution partners and our new nationwide listing with Sainsbury’s will really help cement our position within the snacking category”.

Source: ManiLife

  Food, Launch, ManiLife, Peanuts, Sainsbury’s, UK