The House of Camus unveiled its latest Elegance campaign. In subtle shades of color, the artist Matthieu Forichon has created two original illustrations which unveil the tradition of sharing a perfect cognac moment in a symbolic place to the Camus family, the Château du Plessis. His work mixes perfectly the traditional precepts of Cognac with the real world, anchoring in harmony, the design of the decanters to the pure lines of the illustrations.
For five generations, the Camus family has created and improved upon its own distinctive style of advertising, using drawings and illustrations. Through this latest campaign, the saga continues and links into this Camus tradition and identity. Matthieu Forichon has created a perfect timeless connection between the past and the present of Camus by renewing and 
modernizing this pictorial tradition.
Inspired by the symbol of Camus family heritage, this artist captures the singular quality of each moment to reflect the world of French refinement. The XO Elegance has been highlighted in the place which is full of passion and history for the House of Camus, exemplifying French savoir- vivre by featuring friends enjoying a glass of XO Elegance in the courtyard of the Château.
Still with the aim to depict Camus products in the real world, the artist captures another moment where the warmth of a gathering between friends takes place over a glass of VSOP Elegance, under a masterpiece of craftsmanship, the Château du Plessis dome. Combining tradition and modernity, Camus asserts once again its original style with this new advertising campaign signed by Matthieu Forichon.
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