McDonald’s Rolls Out New Global Packaging

McDonalds-new-packagingMcDonald’s has redesigned its packaging to be rolled out worldwide.

The brand design agency Boxer (UK and Chicago based) has designed the new packaging for McDonald’s takeout bags and fountain beverage cups.

The new packaging also features QR codes as part of the design giving customers easy access to information from the ease of their mobile phones.

Paul Castledine, Boxer’s chief creative officer, said the design was one that “takes customers on a visual journey of discovery into all the things that make their McDonald’s meal enjoyable.”

The packaging will roll-out worldwide throughout the rest of 2013. The text on the packaging will also be be translated into 18 different languages worldwide.

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