From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits.
Responding to this shift, Windmill Organics — the UK’s leading organic food and drink brand, with over 30 years championing quality organic products — is launching three new organic kombuchas across two of its best-loved ranges: Biona, a trusted name in organic food since 1993, and RAW Vibrant Living, its dedicated wellness brand formulated for those seeking clean, functional nutrition without compromise.
Together, the two ranges offer something for every stage of the gut health journey — from the flavour-curious to the committed wellness shopper.
Tapping into this shift, Windmill Organics is launching three new organic kombuchas across its well-loved Biona organic food and drink range, and its wellness brand RAW Vibrant Living—offering flavour-first drinks that fit seamlessly into modern, health-conscious lifestyles.
Leading the launch is Biona’s Passion Fruit & Lemon Kombucha (RRP £3.39), a zesty, tropical blend that delivers a refreshing alternative to those looking to cut back on traditional sugar-filled fizzy drinks. Containing live cultures, it’s naturally low in sugar and made with organic fermented tea. The fermentation process delivers a natural sparkling liquid that your gut will thank you for.
Joining the line-up, RAW Vibrant Living brings a fresh, more accessible take on kombucha with two new flavours: Peach and Apple & Blackberry (RRP £2.39). Created as an entry point for the “health-curious,” the range focuses on simple, organic ingredients and easy-drinking flavours in a portable can format—perfect for everything from an afternoon pick-me-up to a feel-good alcohol alternative. Each can contains a billion live cultures turning something as simple as a sparkling drink into a daily gut health habit.
Gemma Williams, Head of Marketing at Windmill Organics, said: “The conversation around what we drink has completely changed. People aren’t just looking to cut calories — they want natural, organic drinks that actively support how they feel, whether that’s better digestion, less sugar, or simply a smarter choice for social occasions. Kombucha sits right at the heart of that shift. With Biona and RAW Vibrant Living, we’re making it easier than ever for people to find a kombucha that fits their life — whether they’re a seasoned gut health convert or just starting to explore.”
Biona Passion Fruit & Lemon Kombucha and RAW Vibrant Living Peach and Apple & Blackberry Kombuchas are available now from Biona.co.uk.
* Source: NIQ, 52 w/e 21 December 2025
Source: Windmill Organics
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