Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality.
“Through detailed research and development, we were able to create an elegant label that reflects the core values of Messina Hof and the high quality wines we produce,” said Messina Hof Chief Executive Officer Paul Bonarrigo.
Among the changes are more elegant label paper, enhanced colors and additional visual features highlighting Messina Hof’s classic element of artwork. Other noteworthy modifications include:
- Innovative packaging upgrades to the Private Reserve Series enhancing its premium detailing. Additions like embossing and spot gloss bring to life the featured label painting, while a transition towards an environmentally friendly, no foil bottle top displays the Messina Hof crest on a fresh cork design.
- New, original artwork showcasing the Messina Hof Estates on the Barrel Cuvée and brand new Dry Cuvée series.
- A complete redesign of the Tribute Series including a romantic frame and a clean, textured background.