Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Mika Häkkinen's Drive for Responsible Drinking at the Ryder Cup 2014Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and drive.

Throughout the Ryder Cup, official partner Johnnie Walker, will be inviting golf fans to pledge in one of three ways: by signing up either online or with one of the 50 Join the Pact ambassadors around the Gleneagles course or by using the hashtag #ImNOTdriving on social media.

Join the Pact is a global responsible drinking initiative created by Johnnie Walker that has already seen more than 1 million people around the world commit to ‘Never Drink and Drive’.

Johnnie Walker Global Responsible Drinking Ambassador Mika Häkkinen explained the importance of this campaign: “As a huge golf fan I know that driving on the golf course is all about staying in control as is driving on the road. Join the Pact is a commitment to staying in control and putting the safety of yourself, your passengers and other people ahead of everything else.  It’s a choice that guarantees everyone can enjoy great nights out and fantastic events like the Ryder Cup.”

Johnnie Walker Global Brand Director Guy Escolme added: “We want to make sure that our consumers enjoy our brands responsibly wherever they are and whatever they are doing. It’s simply about making sure everyone has a great night and we believe that taking responsibility for your actions and staying in control is key. We have a number of sponsorships and ambassadors around the world and wanted to create a campaign that leveraged these to encourage people to drink responsibly.”

Richard Hills, Ryder Cup Director, said: “The Ryder Cup is one of the biggest sporting events in the world, watched by an audience of millions.  We’re delighted that a brand of the scale of Johnnie Walker is supporting it and fans of golf in such a worthwhile way. We would like to encourage all spectators and television viewers to take two minutes to Join the Pact.”

You must be logged in to post a comment Login