Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program.  The number one Scotch whisky in the world is committed to encouraging responsible drinking […]

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014

Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika Häkkinen, took time out from the Singapore Grand Prix to reveal that he’ll be at this year’s Ryder Cup in Gleneagles to encourage 25,000 golf fans to Join the Pact and commit to never drink and […]

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. The Glass Car is a […]

Johnnie Walker Pledges a Million Kilometres of Safe Rides Home Around the World

Johnnie Walker Pledges a Million Kilometres of Safe Rides Home Around the World

Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]