Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business.
In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft brands, which include products across Sharp’s Brewery and Franciscan Well.
Martin has been in the business for over a decade, and since September 2013, has held the position of Director of Ireland, Scotland and Craft at Molson Coors. Prior to this, Martin’s remit within the business was extensive, and has spanned various roles such as Head of Sponsorship, Customer Director for Asda and Brand Director for Carling.
Within the business, Martin has been commended for his unique ‘big and small’ approach to brands of all sizes, which has led to the implementation of successful strategies for brands across Molson Coors’ diverse portfolio. His work on Craft brands such as Franciscan Well and Sharp’s has seen the businesses’ Irish, Scottish and Craft operations go from strength to strength over recent years. Simultaneously, Martin has been instrumental in the development of repositioning strategies for larger brands such as Grolsch, resulting in new and innovative ways of building consumer connections.
Martin Coyle, Marketing Director, Molson Coors UK & Ireland, comments on his appointment: “This new role offers an opportunity to really combine the best of both brand worlds, taking the consistent quality of big scale brands, the innovative freedom of Craft, and the passionate and talented people throughout our business, to give consumers the choice of exceptional beers they deserve.”
“Scale brands and Craft brands have a lot to offer the category individually, but harnessing the strengths and opportunities of both is how we can ensure the beer category thrives in the future. It is my ambition to work across our business to maximise these opportunities, making the category healthier and more valuable for everyone. I am lucky enough to have a brilliant team around me to ensure stability and consistency while driving growth and momentum throughout the business,” added Martin.
Frederic Landtmeters, Managing Director, Molson Coors UK & Ireland, says: “Martin’s appointment is testament to his proven track record within the business. Amongst his strengths lies his ability to build and nurture brands of all sizes across our portfolio, from Carling, to Coors Light and Doom Bar. His sharp commercial acumen and strong leadership pedigree has led the exciting growth markets of Ireland, Scotland, Sharps and Franciscan Well, and we are certain he will continue to deliver as his remit extends across all brands.”
Martin will begin his role with immediate effect. His appointment fills the vacancy left by Andy Cray who recently moved into his new role, as Chief Commercial Officer and GM MCI Global License Business, within the Molson Coors’ global business. In his new role Andy will be responsible for overseeing existing and prospective relationships with key partners who license and distribute Molson Coors’ brands around the world. He will continue to work out of the UK.