Mountain Dew Team with Robert Rodriguez to Launch Open Call

Mountain Dew announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com,  a digital hub created by Mountain Dew and Complex Media that covers the voices and stories of today’s youth culture. The winner also receives an opportunity to be mentored by acclaimed film director and founder of El Rey Network, Robert Rodriguez, and Roberto Orci, executive producer and writer of Matador, a new original action series set to air on Rodriguez’s new cable channel.

PEPSICO GREEN LABEL LOGOStarting March 12 through April 25, professional and aspiring content creators across all genres can submit their work at www.Green-Label.com showing how they “Do the DEW.” Entries should showcase the filmmakers’ unique take on their world, what they are passionate about and how they celebrate those passions.

“Game changing ideas and epic content can come from anywhere, at any time,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “Green Label Studios: Open Call is the perfect platform for ‘DEW Nation’ to express themselves, celebrate their passions and show us how they ‘Do the DEW.'”

All video entries will be judged by the Mountain Dew and Green-Label.com editorial teams, with 10 lucky finalists each receiving a $10,000 production grant to create a special piece of content for DEW.  Finalists will present their work to an esteemed Green Label Studios panel at an exclusive DEW event this summer in New York City. In the end, one filmmaker will receive the top honors — a $250,000 production grant to create content for Green-Label.com and the chance to be mentored by Rodriguez and Orci.

PEPSICO GREEN LABEL LOGO“I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time,” said Robert Rodriquez at a Green Label Studios event at SXSW. “I’m excited to partner with DEW to give professional and aspiring storytellers and creators a creative outlet to share with us their stories.”

Green Label Studios is the next step in the evolution of Mountain DEW’s legacy Green Label programs, which have always been about the discovery and expression of all things emerging youth culture – including music, art, style and action sports. Since launching in April 2013, Green-Label.com has exceeded expectations, with nearly 2.4 million unique page views in February 2014, with visitors spending nearly four minutes on the site each session.

Matador, premiering July 2014, is produced by El Rey in association with Orci and partner Alex Kurtzman’s K/O Paper Products, the coveted writing/producing team behind Sleepy Hollow, Fringe, Star Trek and the Transformer franchise.

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