Nestlé is to launch a range of chocolate bars in September named after one of the world’s most famous fictional confectioners – Roald Dahl’s Willy Wonka.
The company said Wonka chocolate will be one of its biggest launches since Randoms in 2009 and KitKat Chunky 10 years earlier.
Ciaran Sullivan, managing director for Nestlé Confectionery in the UK and Ireland, said: “Within the confectionery world every four or five years there’s a big, innovative launch. Confectionery is still performing well despite what is a difficult economic environment, because people really value and appreciate those small treats every day.
“Willy Wonka as a brand is synonymous with deliciously imaginative confectionery all over the world.”
Wonka chocolate will be available in three flavours – Millionaire’s Shortbread, Crème brûlée and Chocolate Nice Cream.