New Jameson Irish Whiskey Shines Light on Head Cooper

With a commitment honouring those behind the brand and their unwavering passion for longstanding traditions, Jameson Irish Whiskey releases Jameson The Cooper’s Croze. A super-premium whiskey, Jameson The Cooper’s Croze is part of The Whiskey Makers Series, a range of three whiskeys, each highlighting a specific part of the whiskey making process.

Curated by Ger Buckley, Jameson fifth generation Head Cooper, Jameson The Cooper’s Croze is designed to showcase the varying characteristics imparted by the barrels – and by extension, the important role played by the cooper in the whiskey making process. With highly specialized knowledge passed down from his ancestors, Ger is tasked with selecting, repairing and maintaining the Midleton Distillery’s diverse and treasured barrels.

The whiskey’s namesake – the croze – is Ger’s most prized possession. A tool used to make the groove where the head of the barrel is positioned in order to seal the barrel, it symbolizes the important role played by each barrel.

“I’ve created Jameson The Cooper’s Croze to show the versatility and profound influence barrels have on distinct whiskey flavours,” said Ger Buckley, Head Cooper for Jameson Irish Whiskey. “Barrel making transcends generations, as I’ve used the same methods and tools passed down from my grandfather, that’s the beauty of the craft.”

Using virgin American oak, seasoned bourbon and Iberian sherry barrels, Jameson The Cooper’s Croze is a perfect illustration of oak’s influence on a whiskey’s character. This non-chill filtered whiskey effortlessly carries the charred virgin oak character with vanilla sweetness from the seasoned bourbon barrels with rich fruit flavours and a fine balance of floral and spice notes.

“Jameson The Cooper’s Croze embodies our unwavering dedication to upholding the craft and heritage passed down from generation to generation at the Midleton Distillery,” said Sona Bajaria, Vice President, Jameson Irish Whiskey, Pernod Ricard USA. “This is an exciting time for Jameson Irish Whiskey, as we look to celebrate the man behind the barrel, with respect to his dedication and passion shown throughout his unique craft.”

Jameson The Cooper’s Croze will be available at participating retailers at a suggested retail price of $69.99.

  Alcohol, Beverage, Cooper’s Croze, Head Cooper, Jameson Irish Whiskey, Pernod Ricard, Product Launch, USA, Whiskey Makers Series