KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year.
McCoy’s Cheddar & Onion £1 PMP
Building on momentum of the brand’s major re-design earlier this year, the new £1 PMP gives retailers the opportunity to offer consumers their favourite flavour in a large 70g sharing pack, at an appealing price point. McCoy’s currently represents significant size and scale in the market place – worth over £101m retail sales value1, it is the fourth biggest brand in the overall category and has huge household penetration. In 2016, the UK’s no.1 ridged crisp brand has a significant marketing plan to drive this growth even further.
As the fastest-selling impulse brand and worth over £9m in retail sales value1, the new 95g price-marked pack in Pickled Onion flavour will appeal to consumers who want a bigger, more fulfilling portion. The new pack follows hot on the heels of the brand’s Beef flavoured grab bag and joins KP Snacks’ extensive £1 PMP line-up.
Matt Collins, Trading Controller Convenience, KP Snacks comments: “Price-marked sharing packs now have a larger value share than standard sharing packs1, and are particularly popular within convenience where shoppers are looking for the best impulse deals on brands they know and love.
“McCoy’s and Space Raiders have been huge favourites for many years, so we’re confident that these bigger, great value packs will be a massive hit with consumers and retailers alike.”